Sometimes the simplest ideas are the most effective, especially when it comes to marketing. For small business owners, it may seem difficult to begin brainstorming marketing ideas, but keep in mind that it doesn’t have to be expensive or fancy. Below are 4 marketing tips and techniques for entrepreneurs to implement into their marketing plans to create the exposure they need.
Have a Giveaway
Social media is free, so why not take advantage? Utilize your existing followers to do the work by liking and sharing your posts to create exposure to their followers. By posting a giveaway, you can set your own rules, for an example, one entry for every like and another entry for every share. That way your post will be shown on your follower’s followers news feed, creating a domino effect. As for the giveaway, it could be something as simple as a gift card to Starbucks or the movie theater.
Referrals are a great way to gain new business. This approach is similar to the giveaway, but is less passive. When you exceed the expectations of your clients, as a compliment to you, ask them to refer your business to friends and family, or even ask them to write down 3 contacts that they know. You can provide an incentive or bonus for every client that refers a prospect.
Sponsor an Organization
Do a quick search for local organizations in your area. They can range from youth sports teams, community events, church groups, and charities. Determine your target audience, and see if your product or service is a good fit with the audience. Once you found a match, find out what ways they can help you create exposure through sponsorship. Is it through a booth or table, or a section in newsletters and flyers? Either way, local sponsorships are not that expensive, and tend to have a great feedback since people always remember and appreciate businesses that support their local organizations.
Go to a Networking Event
There are many websites that provide a list of local networking events in your area. Many of the events are within a wide range, but find one that suits your business. A tip would be to socialize with other business owners that can refer their clients to your service or product, and vice-versa. It never hurts to meet new people and get to know them. They could always become a great referral source in the future.